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Yankee South Introduction-Est. 2016

I cannot contain my excitement to introduce Yankee South to everyone. Yankee South has been my dream for over 2 years and I am finally ready to share the vision of the brand. 

When I first moved to the South, I immediately wanted to turn around and go back “home” to the North.  Growing up in New York was all I knew and I missed the people, the food, and that Northern “flavor” that is just indescribable.  But as time went on, I began to learn the culture, meet great friends and visit the most beautiful places.  I finally learned what real “sweet tea” is and I love being able to wear flip flops all year long. Between the breath taking mountain views and the gorgeous beaches, the South stole my heart.  The South is officially “home” but I will never forget where I came from. 

I adore my Southern Belle girlfriends and they call me their feisty Yankee girl and we love each other for our similarities and differences.  The same goes for the adorable southern brands out there today.  We love them but know we wanted something that identifies with our Northern roots with our Southern home.  This is where our tag line “Northern Sass meets Southern Class” comes from and our shortened version of “Sassy and Classy”.  North meets South in the Yankee South.

I can’t wait to hear your Yankee South stories and I’m so excited to share this brand with you.  I want to see your “YS” and show me how you represent your Northern/Southern flair.  Thanks for joining in this journey with me and I am excited to continue sharing new items with you all.

With much love and appreciation,

- Tanya



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  • Jennifer Cox on

    Steph Beguelin and Leigh Noonan said I would love your stuff :) They are right! I am definitely one of those girls that embodies the old saying “I wasn’t born here but I got here as fast as I could!” I hail from Upstate NY and my husband and I have been here 17 years! Love your concept and best of luck with it! I’ll sport my YS t-shirt as often as I can get around to doing laundry!


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